Your Own Social Marketing Strategy
Web 2.0 Traffic vs. The Way We Used to Do It…
Making the most of Web 2.0 for traffic is a very different lesson plan than the one I taught on blogs and RSS feeds in 2004.
Keep in mind as you continue to work through and on your own social marketing strategy that one size (style/strategy) will never fit all. Although I had hoped to create a membership site that provided point and click answers, I’m certain that no such thing exists. This is especially true if you’re in a tightly defined or highly specialized niche.
Strategy is never cut and paste and it often rewrites itself as trends evolve. Plus, if you want to be successful online, you must study, watch, define, and implement a strategy to see any results. You can’t buy or follow a generic traffic strategy that works across the board, but you can first learn about and then design and execute your own traffic strategy for any market you so choose.
As I said earlier, there is no way I could ever say ‘A Web 2.0 traffic strategy is performed from this particular place, with these necessary tools, and in this absolute order’…
Remember, Web 2.0 is all about a relevant user experience.
You’ll want to understand the processes and terms, define and then find your target market, and then roll out your red carpet of offers and services, in their path.
Anyone who is trying to sell you on a one size fits all solution to online traffic in this day and age is doing you a grave disservice, wasting your time and potentially turning your natural traffic away from your site before you have a chance to convert those visitors into something tangible!
Don’t Get Frustrated During the Learning Process and Don’t Give Up
If you happen to get caught in negativity (it happens to all of us) and feel as though the work is too labor intensive, understand that once you have your ‘2.0 ducks in a row’ maintenance is a breeze – and the results are nothing short of splendid.
In 2004-2006 people thought the work involved within the Stampede Secret was too time consuming as well (2 hours to research and set up, then 10 minutes per week to maintain) but those who made the effort had traffic that they could consistently draw into their site upon request! Even my newbie clients (and I mean newbie with a capital N-E-W) had huge breakthroughs!
Mapping out your Web 2.0 traffic strategy will also take about 2 hours to devise and initially employ, then 10-20 minutes every 2-3 days to maintain. Again, every market differs. Be of the mindset “Whatever it takes,” and you will find the success you are looking for!
