Why Your Web 2.0 Marketing Results Suck…
If you’ve been ‘working’ the web 2.0 scene, trying to get your marketing message out to more people, hoping to gain some search engine ground, or striving to gain subscribers and sales, and are fed up by the time it takes, this report is going to ‘rock your world’.
Before you read it however, ask yourself this…
Am I Ready to Make Web 2.0 and Social Marketing Work for Me?
If you’re not, I know there are hundreds of copies of other reports that will satisfy your thirst for knowledge…the recency of the content and the effectiveness of the strategies inside may be questionable however.
Listen, the internet has changed at an alarming rate. Strategies and techniques that worked two years ago haave now completely lost their edge.
- As the search engine’s change their algorithms,
- As surfers and social networkers grow more resilient,
- As moderators and software delete accounts as quickly as the ’strategies’ can create them…
- You find that yesterday’s techniques, software, strategies and the like lose their power.
Yet the lion’s share of the marketing crowd keeps pumping out and pushing regurgitated reports and revamped software that waste the time and money of sincere business owners like yourself. Entrepreneurs hoping to catch just an ‘edge’ of the Web 2.0 social marketing wave.
After months of having purchased, read and reviewed every Web 2.0, social networking, social marketing, Digg, Squidoo, Twitter, YouTube (and on) that I could get my hands on, I realized one very simple fact…
No One Was Teaching People How to Automate Their Marketing!
You see 80% of the reports on this subject proport time consuming account creation and/or regularly scheduled input and networking. The other 20 or so % propose software usage that leave a ‘footprint’ of one sort or another.
If you don’t know what a ‘footprint’ is, run a few searches on the search engine forums. Search engine experts across the globe have been talking about them as far back as 1999, and it is not my intention to teach you the basics of search engine optimization, traffic, or submission. (A footprint is a tell-tale and distinguishable sign that alerts networking software and search engine bots that a post, bookmark, or account is the result of automation intended to ’spoof’ their sites.)
Don’t get me wrong – internet marketers who live and breathe online, who’s sole source of income relies on website traffic and high search engine rank – are wise in this day and age to spend the time and money creating accounts and automating via software – mixing it up on a regular basis. There is a lot of money to be made this way and it is, after all, an internet marketer’s job.
But not all have that time to invest while juggling a ‘real’ business (with regular readers, product sales, etc.) and an online presence…
Not all have time to test and track and research the best strategies, the best networking sites, and the best methods for their business and their target customers…
It is for you that I originally launched this website. Sadly, a serious of unfortunate and personal events kept me from the task for the last eight months. I too have a business to run, methods to test, Web 2.0 sites to investigate, target markets to uncover, and more. I couldn’t do all that, while dealing with some very difficult, real life challenges, and share my findings on this site simutaneously. There just wasn’t enough time in a day!
Today, January 3 2009, I intend to get back on track and assist you in your online social marketing. Sharing the sites, the strategies and the methods for meeting more of your target market with an investment of less time and energy than you’ll find anywhere else online…
Your journey – if this fits your business mandate – begins here with this post, my Social Marketing Secrets. It is the primer (but much more in-depth than you’ll find elsewhere) to advanced, thoughtful, strategic, and intelligent marketing on Web 2.0 sites.
Here’s What You Really Want to Know About Me before You Invest Your Time Further…
- My primary focus is Web 2.0 (aka social interaction sites) site consultation and writing.
- I don’t believe in wasting time – yours or mine.
- I won’t sacrifice my good name as author, trainer or marketer just to earn a buck from you.
- I’m also a bit of a ‘geek’.
- (If you don’t already know me but want to know more, you might want to search ‘Laura Childs business’ or ‘Laura Childs marketing’ in google.)
My first marketing report was co-authored with Dr. Joe Vitale in 2004. Joe supplied an amazing sales letter that converted very well for over two years and taught me plenty about online marketing. Now that we’ve entered into the Web 2.0 era I’m not keen on hypnotizing you with a great sales letters and well crafted pieces of writing – so I always get to the point as quickly as possible while giving you the information you need to make your social marketing work. In less time. Without all the clicking, writing and software…
Welcome to the New Age of Internet Marketing! Welcome to Social Marketing on Web 2.0 sites.
What You Really Want to Know About These Strategies
- It is a little unconventional.
- A small bit geeky (but with the right trainer it can be painless, effortless, and lucrative.)
Most of us who have survived the Web 2.0 shift are a little unconventional anyway. More often than not, we’re also secretive about our methods.
- Web 2.0 is no big secret.
- You’ve seen the stats and results.
- You’ve read the research. (If not I wrote about it in 2007, in one of the first marketing with Web 2.0, ground-breaking, reports written. A report which I will eventually post on this site for those who need to get up to speed quicklly.)
If everyone is talking about Social Marketing, how can there be any hushed secrets to share?
The secrets are more about how to make social marketing make sense.
How to make social marketing work.
Or better yet, answer: “Why Your Social Marketing Results Suck…”
Because what many internet marketing trainers are teaching you – ugh – it’s just plain wrong.
Or potentially wrong for your market or business.
Or incomplete.
Or far too full of fluff!
In fact a lot of what I read or have read, really doesn’t even make theoretical sense when you sit and think each strategy through. That is what they’re banking on, after all. To confuse you with terminology, to overload you with links, to somehow make you feel like it’s your fault you didn’t get the results their ‘proof’ led you to reach for.
Three Things I’d Really Like to Know…
- Tell me, please, how a person actually running a business online has time to click 100 links, sign up for 100 accounts and still run their business? (Unless of course their business is teaching others how to click 100 links and…) re: automation and lists
- And tell me this too – how anyone could think, after all we’ve read about search engine optimization, that all backlinks are created equal? re: bookmarking and irrelevant pinging
- And please tell me this – the Online Publisher’s Association reported last year that surfers are spending more time on social and less time on search (if you missed it, I wrote about it months ago over here: Search or Social Marketing?) so why are we fighting so hard for #1 spots on google, when there’s plenty of free traffic using Web 2.0? re: social marketing for search engine results
And tell me…
Never mind, I’m sure you’ll have lots to tell me once you’ve finished reading “Why Your Social Marketing Results Suck…”
I’m so sure of it – because I know some lightbulbs have gone off in my associate’s brains after reading it. I also know that when you ‘get it’, you’ll be mad as hell that you wasted all your time following those countless idiotic suggestions.
But you’ll also be re-inspired to pick up your Web 2.0 marketing once you’ve learned the shortcuts, the strategy, and the theory behind what really works.
Here’s Why I Wrote This Report:
Although these methods and shortcuts are second nature to geeks like me, I’ve found that countless emails from my website promotion subscribers arrive every month asking me the most basic questions. Website owners just like you who are confused about this stuff…
I want to help end that.
Here are a few questions answered in the report:
- “Why isn’t my Web 2.0 Marketing Working?” (3 reasons why ‘go-wide’ doesn’t work – page 6)
- “What will it take to ‘fix’ my Web 2.0 Marketing Results?” (Do these 5 things, over and over again, until you want to rip out your hair – page 6 – or keep reading to page 7 for a better answer!)
- Answer this: _______ is how marketers of today are getting more done in less time. (page 11)
- “I saw you writing about TransPosting on your blog. What is that?” (My new favorite phrase, the report is loaded with it, but it’s further explained in Terminology. You’ll find it right after the explanation of cross-posting and why you want to steer clear of that! Terminology, page 36)
- “Okay, okay, after I set this all up, what one thing do I have to do every week?” (duh, “Same thing we do every week Pinky, post content to our blogs!” – no extra effort required past set up! Page 19 explains why.)
Plus, you’ll find information that no one else is talking about:
- How ‘Crap’ Advice Actually Did You More Harm than Good with Web 2.0 – (read page 8 first!)
- What to Look For in A Web 2.0 Site Before You Spend Time Marketing There! (page 14)
- One Thing You Need to Add to Web 2.0 Profiles to Put Your Marketing on Auto-Pilot (It isn’t your home page url, but it is answered on the bottom of page 9)
- It is automatic and dynamic, but it isn’t invisible. And it is the driving force behind successful and underworked Web 2.0 marketers. (read pages 10-11)
And one last question…
- “Right! Now can you walk me through this?” (sure, you’ll find some samples, examples, and step by steps on pages 21-34)
What you need to make this work…
A blog that you post to at least once a week. Transposting will likely work with any CMS, but I blog, so that’s where most of my work has been.
And you need to know this before you read this book:
This ebook is original content. It has been written with the intent of ‘making sense of Web 2.0 marketing’ as well as share a strategy for busy entrepreneurs on how to reach more people in less time. If you don’t understand it or need help with the concepts and implementation, I want to hear from you. I will help you if you leave a comment on this page. (You can remain anonymous, but I do need you to leave your email address so I can reply. Your email address will not be posted on the site.).
Two Ways to Get This Report…
This ebook is currently selling on another website of mine for $37 (you can also buy it below for that price), but as a member to SocialMarketingStrategy.com (a one time membership price of $17) you get the report free as part of your membership.
Download it. Read it. Then take action and make a change in your online business.
Why Such A High Price for A Digital Product?
I’m well aware that $37 seems high for a digital product (heck we didn’t even use paper and a stamp!), but the information inside, followed, could make the difference between a sinking business in a Web 2.0 world, or a thriving one.
I have two good reasons for the price:
- I’m not giving it away! I don’t want this strategy to get out to every Tom, Dick and Harry so it will stay at this price until I decide to remove the product from the marketplace. I do have a history of doing that…Stampede Secret was pulled from the market back in 2006 even though many people still begged to purchase it. I’ll do it with this report as well, if I feel too many people are using the methods I disclose.
- Only a very small and elite group is talking about this strategy, Transposting, and I’d like to keep it that way. If I give it away, everyone will talk about it and everyone will use and ruin the strategy for the rest of us.
Why Your Web 2.0 Marketing Results Suck… and what you can do about it today!
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Copyright Laura Childs – 2008 (2009)
36 pages including intro, index, terminology and
graphical displays of concepts.
