Social Sites You MUST Be On…
…No Matter What Market You’re In!
I’m sure to take a lot of heat for this post from other marketers, but the fact is, when designing your social markeing strategy, especially if your time is short, you should have representation on at least one social bookmarking site, 3-4 networking sites, a few blogging sites and one mashup. By blogging sites I don’t necessarily mean Wordpress.com, Blogger, or Yahoo 360 (but they’ll do) – by blogging site I mean any Web 2.0 property that allows you to post content and is Web 2.0 compliant by its very nature.
What Is Considered Web 2.0?
May Include: accepting visitor comments, the utilization and organization of content via tagging, a voting feature, RSS integration or creation, email and/or video capabilities, and so on – anything that is interactive for the visitor.
Choosing which ones to engage for marketing purposes first can be a daunting decision, but you are probably already a member of a few for personal interests, so be sure to add your urls and your feeds, as well as using tags within any network you are already using. And, for the sites that facilitate the strategy, employ my transposting technique explained fully in “Why Your Social Marketing Results Suck.” Read more…
