social marketing strategy

You’ll want to visit the Facebook tutorial and ebook page – behind membership on SocialMarketingStrategy.com – as well if you’re interested in Facebook advertising, but here’s a quick tip to whet your whistle in the meantime…

Another way to monetize your Facebook profile by including laser targeted adverts for whatever you want on your Profile page.

A leading online advertising company has recently launched a service where you can add targeted advertising into approximately 100 different applications within Facebook.

The Facebook advertising module is here, (opens in a new window).

The idea is that a click on the advert will take your viewer directly to a page on your own site, or on another site of your choosing. Remember again not to be too obvious with any kind of promotional materials on Facebook.

Once on the Facebook campaign page, choose the application you want to use to advertise within and then follow the instructions. You’ll create your AdBrite campaign, pay for it, and then get the code so that you can add the application that you chose to your profile, with the ad embedded within it.

The ads are going to be charged on what is known as a ‘Pay Per Click’ (PPC) basis. That is, every time that someone clicks on your ad, you are going to pay for it. Therefore, if your ad is written poorly or inaccurately, you may end up spending all of your advertising budget drawing clicks from folks who never had any real intention of considering your offer anyway.

Advanced, Site Specific Training facebook, social marketing, targeted traffic

If that title doesn’t make sense to you then you’ve never heard the fashion statement “Navy is the New Black”. My apologies if you’re confused.

The point is that where marketers once spent all their reseach hours using the search tools over at Google, surfing the competition at Google, and learning how to get top ranks in Google, the tide has turned and as a result your training and research must change!

I’m not about to suggest that you shouldn’t mind Google anymore, but you might like to consider giving it second place in your heart…

Why?

Well I wrote about it in early October 2007 on StampedeSecret.com (a Web 2.0 traffic blog), but I’ve excerpted the highlights for you below.

Surfers Spending More Hours on Web 2.0 – Less on Search

Before you run off creating multiple accounts on multiple Web 2.0 properties and posting your proprietary content there in an attempt to dominate the top 10 results in google, consider the research – excerpted from Strategic Social Marketing, (2007) below.

Question: Is your target market, in fact, still using the search engines?

The Online Publishers Association Internet Activity Index (2007), classifies and documents web surfer activity. At the time of writing, here is the average time surfers gave to each of these four activities:

1. Searching for information 5%
2. Commerce (shopping) 16.1%
3. Content (news, information, and entertainment) 45.5%
4. Communications (engaging in communication) 33.7%

Don’t miss the way OPAI describes these activities or you’ll find yourself thinking that your one way content delivery is still a viable way to attract and hold eyeballs on your website…

Content – Sites that provide news, information and entertainment (given the entertainment qualification of this category and based on comScore’s research above, most of this percentage could in fact be Web 2.0).

Communications – Sites that facilitate the exchange of thoughts, messages, or information directly between individuals or groups of individuals. (definitely web 2.0)

Commerce – Sites that are designed for shopping online. (some of both)

Search – Sites that provide prioritized results based on user-generated requests.

Get the point? Search (i.e. Google, Yahoo, etc.) is a very small part of the traffic pie.

People, your target market, are spending their time on Web 2.0 properties and searching, clicking away from, those sites. There is nothing wrong with being listed on, findable within, and in the way of, your target market.

So why not get to it? Don’t rush off just yet though…you’ll want to learn some strategy, which sites are best for your content, how to do it quickly, how to post without turning people off, and so on. Finish the rest of my SocialMarketingStrategy beginner course (and upgrade/register for membership to learn more advanced strategies) and make your social marketing profitable!

Beginner google, targeted traffic, web 2.0

Editor’s Note: I will add more strategic tips to MeetUp for SocialMarketingStrategy.com members next week, right now I am racing against available time to get the remaining videos posted for you. My best, fast tip is to keep anything you do on this site, on target and finely focused. If you have specific questions or your own strategies to share, please post them in a comment below the walk through video… Read more…

Site Specific Training meetup.com, social network, targeted traffic

Information about Broadcaster is written and ready to be posted, until time is alloted for updates, please watch the video for tips and strategies on marketing via Broadcaster. Read more…

Site Specific Training broadcaster, targeted traffic, video site

It is no secret that Squidoo is one of my favorite sites to create content and add links to when I’m launching a new site or want to promote some inner pages. With minimal effort you can get decent results, but haven’t you ever wondered if there were more advanced techniques which would net even better results? Read more…

Site Specific Training blogging, seach engine ranking, squidoo.com, targeted traffic

Two Twitter Videos and an Ebook to Download

Gosh it seems the web is abuzz about Twitter lately, doesn’t it?

Where have these people been, living under a rock? Twitter has been around for at least a year (at least that’s when I started mucking around with it for one of my niche markets), but just now the trainers and marketers are tooting (or should I say tweeting?) over the power of Twitter.

Watch the Twitter training videos below and set your twitter pages up right. As a special bonus, you’ll find a pdf manual on Twitter marketing as well… Read more…

Site Specific Training network, targeted traffic, twitter.com