Web 2.0 Traffic vs. The Way We Used to Do It…
Making the most of Web 2.0 for traffic is a very different lesson plan than the one I taught on blogs and RSS feeds in 2004.
Keep in mind as you continue to work through and on your own social marketing strategy that one size (style/strategy) will never fit all. Although I had hoped to create a membership site that provided point and click answers, I’m certain that no such thing exists. This is especially true if you’re in a tightly defined or highly specialized niche. Read more…
Social Marketing Strategy social marketing strategy, targeted traffic
Before you even create your Squidoo Lens, Hub Page or any other content creation based Web 2.0 site, do a little research on keywords to use for your tags.
Even though tag pages get high ranks in Google and a lot of traffic within the sites, you can also use those keywords in more places than tag options. You can stuff them (in a natural way) into your profile, the url of the page, and your titles and sub-titles.
Start off at Google.com to determine what your tags will be by looking for the hottest tag pages related to your content, product offering or service.
Read more…
Advanced hubpages, social marketing strategy, squidoo.com, tag, tags, tool
Video and Ebook
The video below discusses the basics of a social marketing strategy. These are careful, pre-conceived considerations to take into account before designing your campaign plan.
Anyone who indulges in marketing should have a plan to follow first. Use a social media marketing strategy to determine and track your actions and updates.
Introducing new products require different actions than creating a social marketing strategy to widen your customer base.
Who do you want to reach?
Your target audience will dictate which social marketing websites you will use to create a social media strategy as well as the best content to interest them in your offers, products or services.
Which Mode of Content Will You Use? Read more…
Beginner, Social Marketing Strategy content, social marketing strategy, what is
A reference to FaceBook - mainly the power of social ads within Facebook - hit the internet marketing circle last year as a master resale rights product. Although I often find that MRR products aren’t of the best quality, this one wasn’t as bad as most. It is a helpful introduction into marketing your products and services on FaceBook.
Here are a few excerpts from the 44 page book:
“…it is becoming increasingly clear that people all over the world are using the internet as a principal means of communication in ever increasing numbers.” (page 3)
“…in detail at how you and your business could potentially use Facebook as a source of new customers for your products and services.” (page 4)
At the time of publication: “Facebook is currently enjoying 70 billion page views per month…” (page 6)
Some of the topics in this ebook cover:
- adding links to your website in FaceBook’s profile
- creating niche groups
- using FaceBook’s classified advertising
- highly targeted social advertising
- how social advertising and marketing differs from other networks
- FaceBook’s pay-per-click advertising
There are ample screen shots to visually explain the process of utilizing FaceBook’s website as part of your social marketing strategy. Read more…
Site Specific Training blogging, facebook, social marketing strategy, web 2.0
