As a training example of how a busy social networking site can help you understand social networks and marketing on them, here’s the skinny I taught about 43things.com, back in April 2007.
Although this training is a little old, the concepts and investigative research skills learned are just as valuable.
First of all you must be really careful about how you approach 43things. (In fact, I would completely stay away from that site for marketing purposes or risk wasting hours of your time. However, you can practice your skills there and even do a little research on your niche topics as you peek into the minds of your potential customers.)
Appear to be completely natural in joining and contributing to this community. Don’t stuff keywords into your username or upload photos of your product as your profile picture.
Simply join, make a few posts over the next week, make a post with a Read more…
Beginner 43things, PR, training
43things.com is a web 2.0, social networking website that I first wrote about on my general marketing blog back in, oh gosh I think it was mid-2005.
Today it is one of my least favorite social networks mainly because the moderators of the busiest ‘things’ (categories) are humans with zero experience, and at the time it seemed zero rules as to which accounts they nuke.
Having provided (back then in their early days, approximately 30,000 words of content and sending hundreds of new users, when I decided to post a link to my site (and I do promise I did it with grace and dignity) a former-fatty, jealous moderator jumped on and deleted my entire account, all my content that I had spent months creating, and my uploaded photos. My profile had a PR5 then, which really hurt.
Is 43things.com any different today? I can’t say I care much which is why the ‘give away’ video as a sample to SocialMarketingStrategy.com’s membership is the walk-through and ideas on social networking and marketing on 43things.com.
Go at your own risk. Promote your content and interact with others knowing that at any moment it could be swiped away, no matter how informative and helpful your posts are to their users…
Here’s the video.
Read more…
Site Specific Training 43things, blogging
