social marketing strategy

The first part of this blog post is a reiteration sent to past subscribers. If you don’t know me head right to the meat of the eHow marketing lesson below.

I know it’s been a long time since I’ve written. We have just passed the two year anniversary of losing everything in the house fire. It has been a long haul of hard work, sorrows and exhaustion with, and I’m being brutally honest here, very little joy. Under-insured we found ourselves in some tight predicaments and it didn’t help that once my family was emotionally settled, I slipped into many days of dark depression.

Some days, I’m still there.

Today, however, I’m on fire and excited about online marketing again. Web 2.0 properties still get me excited over their power in every aspect of promoting a business online.

You see you can only walk away from your online business for so long until:

1. your search engine rankings slip,
2. your strength of presence on Web 2.0 sites slip,
3. and with that, your income slips.

That’s when you’ve got to pull up your socks and get busy.

Marketing on eHow

If you’ve been with me for any length of time you’ll remember the day I introduced you to Squidoo.

You’ll remember when I taught how to publish and market on HubPages.

If you took decisive action back then I have no doubt that you gained a consistent stream of traffic, an increase in your search engine rank and – as it stands to reason – subscribers and sales.

eHow is a similar story, although much quicker in time to task.

When I came out of ‘the dark place’ I started at square one with my keyword research. Every string of phrases that I love to rank for showed top results from eHow.

eHow is a powerhouse. Tens of thousands of pages on just as many topics and it’s growing in leaps and bounds daily. User generated content wins every time. I talked about this in my 2005 newsletter from the Stampede Secret remember?

eHow Particulars

You can share in the ad revenue (if you’re USA based). I never bother with this anyway. It’s usually pennies on Adsense dollars that aren’t worth all the hard work. I usually leave it all to the Web 2.0 property for operating costs or in the case of Squidoo, for charities.

You won’t get ‘link love’ from them.

The main reason you want to publish an eHow article is for the Resources box. Write a great little keyword-rich article (400 words suffices), that references your site as the authority. Sure, google may not give you any rank for the link but the spiders will take note and humans will click it.

The best part? I’m in the #1 position in google for my three word key phrase. Not the eHow article. The page referenced in my resource box.

Giving Your eHow Pages An Adreneline Shot

Once I wrote the article it sat in my queue for 3 days until admins made it live. Once live, I pinged the page and RSS Feed at Pingoat (under 1 minute). For a little extra juice I submitted the RSS feed to 3 other feed directories. 2 minutes.

This strategy is what I call “promoting the promoters” and it has worked everytime I’ve done it. Whether you are linking to your money sites from a Facebook Fan page, a social bookmarking account, an article directory or any other Web 2.0 property – submit the promotion and the search engines will follow the links and do the rest.

Feel free to ask questions or comment below.

Get busy. Gain rank. Love your business.

Site Specific Trainingehow.com, marketing strategy, search engine ranking, targeted traffic