Designing A Social Marketing Strategy
Video and Ebook
The video below discusses the basics of a social marketing strategy. These are careful, pre-conceived considerations to take into account before designing your campaign plan.
Anyone who indulges in marketing should have a plan to follow first. Use a social media marketing strategy to determine and track your actions and updates.
Introducing new products require different actions than creating a social marketing strategy to widen your customer base.
Who do you want to reach?
Your target audience will dictate which social marketing websites you will use to create a social media strategy as well as the best content to interest them in your offers, products or services.
Which Mode of Content Will You Use?
Audio, video, photos, links, articles (i.e. content or testimonials) are a few different ways to add an engaging message to solicit interest and engagement as a result of Web 2.0 marketing.
Which Social Sites Will You Use?
Whether you’re marketing through Facebook, Digg, Twitter, Squidoo, or any other Web 2.0 property, plan your content to match the style of site you’ll be using. Do this is the same way you would plan any advertising and marketing campaigns. Be sure to document your process so that you can revisit those sites and content regulary – to either respond to potential customers, to check the effectiveness of the campaign, or to update the content.
Watch the video:
Then, download and read this brief overview (Social Media Traffic -pdf) of gaining traffic from a few top Social Media websites.
